Session 6: Event planning and organisation

Business and Enterprise (Ages 11-14)
Session 6: Event planning and organisation
  • Event planning and organisation
Key Messages: 

Engaging in altruistic acts to help make a difference to others

  • To name, plan and promote and hold an event at which products and services developed can be sold in order to raise funds to donate to the Miriam Hyman Children’s Eye Care Centre and its Outreach Programme
  • To develop and apply Business & Enterprise skills in a real context
  • Students will plan and organise a fundraising event
  • Students will engage with the local community (optional)


  • Planning notes from Session 5
  • A3 paper
  • Art materials
  • Access to design software (optional)
  • All resources for the event
Links to National Curriculum: 

To develop an interest in, and commitment to, participation in volunteering as well as other forms of responsible activity, that [students] will take with them into adulthood.

Links to the PHSE non statutory curriculum

Students will develop approaches to working with others, problem-solving and action planning in a real Business & Enterprise context. Students will develop and apply Business & Enterprise skills and economic understanding.



  • Decide on a name for your event.  Give students a few moments to think; they could note down their ideas.
  • You may want to vote on a range of suggestions from the students, or you could use the Snowballing technique here.  In pairs students have a few minutes to discuss their ideas, make notes if appropriate, and agree a response. Each pair then joins up with another pair and these groups of four agree a response to the same question.  Depending on time and number of students, this could be repeated again until the whole group agrees a response.  Point out that this method of “voting” can allow for compromise and group decisions.

Activity 1

  • Students design posters, flyers and write news articles for local press and / or develop radio ad campaigns for local radio for the fundraising event.
  • Include the theme Making a Difference.
  • Share and collate group actions using last session’s planning
  • List key information required for promoting the event, including date, time and  venue
  • Consider:
    • Who are the target audience(s) for your promotional material? (e.g. parents, other students)
    • How will this influence the way(s) in which the information is presented?
  • Refer back to market research to consider these points

N.B. Younger students may find it easier to focus on the cultural links rather than altruism in their poster designs

  • Share and evaluate promotional materials created, using the following criteria: Visual impact, content, level of audience identification and persuasiveness

Activity 2

  • Brainstorm and delegate (where required) a comprehensive list of actions required for the successful organisation of the fundraising fair including copying and distributing posters and flyers, setting up a volunteer help rosta for manning stalls and a timetable of displays, asking for raffle donations/selling tickets, organising floats for each stall etc.


  • Discuss what elements of the planning process students found challenging and why.  How could they have been done better?


Good luck with your event!

Remember to take photos and / or video to record and share!

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