Session 4: Developing awareness of the needs of others

Business and Enterprise (Ages 11-14)
Session 4: Developing awareness of the needs of others
  • Developing awareness of the needs of others on a global level
  • Product planning
Key Messages: 
  • Understanding your target audience is key to creating a successful product
  • Maximising profit will increase the funds for donation and therefore the impact for those who need the support of the charity.
  • To understand the importance of research and planning
  • To understand pricing
  • Students will calculate the cost of their fundraising idea in order to set prices
  • Students will set roles and goals for their group
Links to National Curriculum: 

Students will understand some of the principles of business money management such as price setting, cash flow and profit.

Links to the non-statutory PHSE curriculum

Students will improve their economic understanding and develop approaches to working with others, problem-solving and action planning.



  • Using the MV B&E Resource 4.1 4Ps PowerPoint summarise and discuss key points.
  • Remind students that the fundraising event is an altruistic activity i.e. funds raised are for the benefit of others.  Profitability of their product ideas directly affects the difference that they could make to the children needing eye care services from the Outreach Programme at the Miriam Hyman Children’s Eye Care Centre in Odisha, India.

Activity 1

  • In the same groups as before, students research the materials required and associated costs of their fundraising ideas online.
  • Using MV B&E Resource 4.2 Price Setting Worksheet students calculate the total costs to inform the price setting of their product / service ideas
  • Assist students along the way with this task

Activity 2

  • Students present their costed ideas back to the class. Add drama to this by treating it like a pitch!
  • Students vote on which products and services should be developed to sell at the fair. They should consider feasibility of making the products, the money they are likely to make, the time involved, and link to Indian culture and / or cultures in your class.
  • At this stage you may wish to allow students to change groups to align with their skills and strengths

Activity 3

  • Students reflect on their responses to the skills task MV B&E Resource 2.2 Student skills from Session 1 to help them designate roles within the group.  This helps them to track their own progress and reflect on their skills.
  • IT link:  Higher ability students could create spread sheets to make organisation more systematic.


  • Recap key learning from the session.
  • Collect completed copies of MV B&E Resource 2.2 Student skills (required for Session 6).


  • Students come up with a name for their group and their product / service and begin to plan their product / service development for next session

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